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Home Product Reviews

Is World Financial Group (WFG) a Scam? An Unbiased Review 2022

Adeola Adegoke by Adeola Adegoke
March 29, 2022
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World Financial Group Scam Review
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World Financial Group Scam Review Rating: 4/5If you’re looking for an unbiased review on whether the World Financial Group (WFG) is a scam or not, welcome to the right place. The debate on whether World Financial Group (WFG) is legit or a scam has endured for a long time. This is possible due to the mixed nature of WFG operations and the varying level of customer experience.   As a result, potential prospects, like you, often find themselves overwhelmed on whether or not to work for WFG amidst the pool of confusing ideas. This review presents an unbiased analysis of whether or not World Financial Group is a scam. You will also learn the legit alternatives to WFG should you decide not to use the company. 

Table of Contents show
1 Understanding Multilevel Marketing (MLM)
2 What is World Financial Group?
3 WFG Associate Levels
4 What Are People Saying About WFG?
5 World Financial Group Regulation Issues
6 Is WFG a Scam?
7 Is World Financial Group Legit?
8 World Financial Group Scam Review: My 5-Star Rating
9 World Financial Group Scam Alternatives
10 Verdict on World Financial Group Scam Review
11 FAQs on World Financial Group Scam Review
12 Is WFG Legal in Canada?

Understanding Multilevel Marketing (MLM)

First, it’s essential to understand the concept of multilevel marketing to aid our understanding of whether WFG is a scam or not. Multilevel marketing (MLM) is a type of marketing that involves generating direct sales by selling products and services through networking.To this end, MLM companies recruit associates or distributors to promote and sell their products and services in exchange for commissions. New associates, distributors or recruits are encouraged to promote and sell the products and services in order to earn more commissions. Like other types of marketing, there are legit and scam MLM companies. Scam MLM companies are referred to as pyramid schemes and are illegal.That said, a legit MLM company sells products or services primarily to consumers. On the other hand, most scam MLM or pyramid schemes mainly sell their products or services through their members.As a result, scam MLM companies focus more on recruiting members rather than selling products and services.

What is World Financial Group?

This is a multi-level marketing company that Aegon established in 2001. WFG operates in North America, particularly in the US and Canada, WFG has no products of its own. Instead, it promotes the products of over 300 companies in the US and over 60 companies in Canada. Some of the companies it partnered with include:

  • Transamerica (US)
  • Crump (US)
  • Everest (US)
  • Nationwide (US)
  • Pacific Life (US)
  • Ivari (Canada?
  • Equitable Life of Canada (Canada)
  • BMO (Canada)
  • iA Financial Group (Canada)

That said, WFG offers a wide range of financial products and services through its over 50,000 licensed members. These include: 

  • Financial Strategies Services
  • Insurance Protection
  • Retirement Strategies
  • Business Strategies
  • College Funding Plans
  • Estate Preservation

WFG associates earn a commission upon selling partner products and services. However, the amount of commission associates earn depends on their level and efforts. 

WFG Associate Levels

The World Financial Group sells its partner products and services through associates who are categorized into four levels. 

 

Level Commission Rate Requirements
Training Associate 25% 1. Recruit three partners 

2. Making 3 sequential sales within 30 days. 

Associate 35% 1. Have 40,000 net points in 3 sequential months

2. Recruit 3 direct associates through the personal recruits, 

3  Have 5 life licensed associates in your team

Marketing Director 50% 1. Have $35,000 cash flow in 12 consecutive months or $20,000 in 6 consecutive months.

2. Your team should have 10 associates, and 6 must be life licensed.

3  Have 3 branches of personal recruits, 1 must reach Marketing Director level.  

4. Accumulate 75,000 net points in 3 consecutive months. 

Senior Marketing Director 65% 1. Have 3 direct recruits 

2. Have all Senior Marketing Directors in your team

3. Accumulate 500,000 net points in 6 consecutive months or 750,000 net points in 12 consecutive months.

Obviously, the logic of WFG associate categorization is to encourage more recruits and sales from its members.

What Are People Saying About WFG?

It’s essential to know what others are saying about WFH when evaluating whether it’s legit or a scam. The truth is, different users have different experiences with WFG. So it’s not fair to conclude without hearing from both sides. Here are a few quotations on the good and ugly sides of WFG. (Note: Names were withheld to protect the user’s identity).

The Good

“It was great working with this company. the [sic] are very professional and love helping others. The mission of helping people become financially independent truly does come before their commission.” (Anonymous)“I love working for myself and be my own boss. WFG has the platform and training necessary to help me to become a successful life insurance agent with the company.” (Anonymous)“I love the flexibility and the opportunity to make as much as I’m worth. I love the variety of financial products and companies available for our clients. I don’t feel like I’m selling, instead I feel like I’m actually helping and making a difference in the person’s life.” (Anonymous)

The Ugly: World Financial Group Complaints Terrible Experience

“I don’t think the actual products or system of WFG is bad but the sales tactics/recruitment methods are highly questionable and distasteful! I absolutely would not buy a financial product from this company just because the quality and ethics of the agents I have come across are so questionable.” (Anonymous) “Very little support if you new [sic] to insurance. Felt more Iike a MLM situation when it came down to how you make money with this company versus selling policies.” (Anonymous)“A lot of money is spent every year on maintaining licenses and occupational insurance. Also spend a lot of money to participate in conventions across the country. Pay for air tickets, accommodation, food, and conference tickets.” (Anonymous)

World Financial Group Regulation Issues

Besides what other people are saying about WFG, we can also rate the company using the volume of regulatory bodies’ sanctions on it. The following are just a few among other regulatory sanctions on World Financial Group:

  • The World Group Securities (WGS), the broker-dealer of World Financial Group (WFG), was penalized by the Manitoba Securities Commission for lacking the capacity to supervise leveraged accounts in 2008.,
  • WFG was charged $700,000 in 2014 by the Financial Industry Regulatory Authority for not supervising Dallas’ registered reps.
  • WFG Securities was fined $60,000 by the Mutual Fund Dealers Association for bridging its Rules, By-Laws and Policies.
  • 12 ex-WFG agents in Mississauga were charged $865,000 in 2018 for providing wrong KYC information in addition to other offences on investment facilitation.

Is WFG a Scam?

No! World Financial Group (WFG) is a legit multilevel marketing company, offering real products and services.However, the following are the key factors that make some people see World Financial Group as a scam.

1. Focuses Primarily on Agents

The first feature of a pyramid scheme is the focus on recruiting members instead of selling products or services. This is the case with WFG.  Consumers can only buy partner products or services through its agents

2. High Pressure to Recruit Others

Since WFG focuses on recruiting members instead of promoting products or services, it pressurizes its members to recruit others. This is evident with the promotional requirements that make it more of a pyramid scheme. In the end, only a few members benefit at the expense of the majority. 

3. Non-Refundable Registration Fee

WFG charges a $100 non-refundable registration fee. This explains why many former members call it a scam upon failing to get their money back after quitting.

4. Fund-Generating Meetings

WFG hosts several meetings with the aim of training members, which in reality, is a money-making opportunity. Like the registration fee, the meeting fees are also non-refundable. 

5. Marketing and Sales Commission

WFG offers up to a 65% commission rate to its members. However, members must remit 35% of their earnings to WFG. 

Is World Financial Group Legit?

Yes! World Financial Group is legit due to the following factors:

1. Patent Company

While WFG is a subsidiary of Aegon, Transamerica is its parent company. Aegon and Transamerica have recognized insurance companies that offer legit products and services.Even though WFG enjoys the backing of these big companies, it operates separately and has attracted several penalties and fines in the past.

2. Partner Companies

WFG partners with legit and recognized financial companies in the US and Canada, such as:

  • Transamerica (US)
  • Crump (US)
  • Everest (US)
  • Nationwide (US)
  • Pacific Life (US)
  • Ivari (Canada?
  • Equitable Life of Canada (Canada)
  • BMO (Canada)
  • iA Financial Group (Canada)

As discussed previously, WFG doesn’t sell its partner products and services directly to customers; instead, through its members who are legit licensed insurance advisors.

3. Legit Products

The company promotes legit products of its partner companies. Unlike a typical pyramid scheme, customers receive real products and services after buying them.

4. Earn Income 

The last but not the least factor that makes WFG legit is that you will actually earn real money upon selling partner products or services. In fact, WFG has disbursed to its associates more than $792 million in commission in 2018 alone.However, you can’t rely on WFG for a stable income because it’s 100% commission. The truth is, it’s often challenging to convince many people to patronize such products and services.But if you’re good at networking, you can earn a lot of passive income from WFG. You will even earn more if you combine WFG with your main job.

World Financial Group Scam Review: My 5-Star Rating

From the foregoing discussion, it’s obvious to understand what WFG really is. Thus, here is how I arrived at the 4/5-star rating of this World Financial Group scam review:

Feature Rating
Legit Products  *****
Partner Companies *****
Regulation *
Customer Service ** 
Fees ***
Payment Refund ***

 

  • Legit Products: As mentioned previously, WFG has legit partner products, although it doesn’t sell them directly to customers.
  • Partner Companies: Even though WFG partners with legit companies in the US and Canada, it operates separately with several records of penalties and fines.
  • Regulation: WFG has dozens of regulation issues which include penalties and fines from regulatory bodies. 
  • Customer Service: The volume of complaints about WFG left more room for doubt. Many associates left on the basis of not receiving fair treatment.
  • Fees: WFG charges a compulsory $100 registration fee and fees for funds-generating training. This is one of the common features of scams or illegal pyramid schemes.
  • Refundable Payment: Most of the fees WFG charges are not refundable. This includes a $100 registration fee and fee for fund-generating training.

World Financial Group Scam Alternatives

Most people looking to join WFG are probably looking for money-making opportunities, whether full-time or part-time.Unfortunately, WFG appears to be an attractive option, but in reality, only a few of the associates benefit at the expense of the majority of members. So if your aim of joining WFG is to earn passive income or replace your full-time job, consider the following ideas.

Become an Insurance Agent or Broker

If you’re interested in selling insurance products, you can get licensed to start selling on your own.Depending on your need and capacity, you can become an insurance agent or broker and earn as much as you worked for.

DIY Investing

Do-It-Yourself investing is one of the ways to earn money while sleeping. All you need is to have significant knowledge of the investment industry and hit the ball rolling.This type of investing saves you from investment broker’s fees and commissions, helping you earn more.However, ensure you diversify your portfolio with the right assets to minimize risks. RECOMMENDED: Safe Investments with High Returns in Canada

Lend on Peer-to-Peer Platforms

If you’ve built enough savings and are looking to invest in a high-yield portfolio, peer-to-peer (P2P) lending could be ideal.Platforms like goPeer help you earn attractive returns by matching you with loans that suit your risk profile.When you lend on P2P platforms, you will earn monthly interest rates while receiving the loan repayment.Learn more about other passive income ideas in Canada.

Verdict on World Financial Group Scam Review

The ball is now in your court to decide whether to join WFG or not. By now, you should be able to make an informed decision best on the above review.But if you’re still in doubt, don’t hesitate to comment below. Alternatively, you should consider any of the WFG alternatives discussed above. 

FAQs on World Financial Group Scam Review

Is WFG a Pyramid Scheme?

No! WFG is not a pyramid scheme because it offers legit products and services to customers. 

Is WFG Legal in Canada?

Yes. WFG is legal in Canada as in the US. 

How Do I Quit World Financial Group?

WFG doesn’t provide any information on how to quit. However, the company can terminate your account at any time, making your agent code useless.

Who is the CEO of World Financial Group?

Thomas Dempsey doubles as the CEO of World Financial Group Insurance Agency of Canada Inc. and President of World Financial Group Insurance Agency.

How Much Does it Cost to Join WFG?

It cost $100 to join WFG. This is regarded as an administrative fee that every potential member must pay to join the company.

Can I Get My Money Back from WFG?

Most payments to WFG are non-refundable. For example, the $100 registration fee and the fee for training or conventions are non-refundable. Have more questions on this World Financial Group scam review? Drop them in the comment section.

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Adeola Adegoke

Adeola Adegoke

Hi, I'm Adeola Adegoke, the Chief Editor of MoneyReverie. I hold a master’s degree in Statistics from the University of Regina, and another master’s degree in Mathematical Sciences (with a major in Financial Modeling) from the renowned African Institute for Mathematical Sciences (AIMS) where I was the recipient of the prestigious AIMS-NEI (Next Einstein Initiative) fully-funded scholarship. MoneyReverie was therefore born (in 2020) out of my passion to reach a greater audience, educate them about their finances, and help more people (most especially women) attain financial independence and freedom. I hope that you find the resources here very helpful, and should you need a more personal touch and guide, I hope that you will not hesitate to contact me.

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Comments 1

  1. PARIKSHIT says:
    2 months ago

    “However, you can’t rely on WFG for a stable income because it’s 100% commission.” – Please do your research properly before publishing an article. Do you know that WFG advisors enjoy passive income such as royalty, dividends and capital gains that is not available in any other MGA or insurance companies.

    Reply

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